Articles on In-Store Fragrancing

Articles on In-Store Fragrancing

Much research has been done on In-Store Fragrancing. Here are a few of the articles that have been written independantly which outline some interesting facts on In-Store Fragrancing.

Melbourne Weekly Magazine April 2008
'smell of success'

 
While the power of scent to attract, seduce, stimulate or calm has been known for centuries, millions of dollars are now being spent on researching how to use smell to change behaviour and finding the right scent for the right space.

In a recent study in the UK, for example, a government agency wafted lavender (calming) into the area where drivers waited in frustration to pay their fines. The experiment found a marked descrease in conflict and agression, noting that the aroma plus the soft classical music piped in changed people's perception of time.
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 NZ Business - February 2008
'Smells Sell'

So you want shoppers to stay longer and spend more in your store? In-store fragrancing adds a new twist to experiential marketing. Patricia Moore went sniffing for the full story.

Building a brand can be challenging, and, if the latest retail trends are anything to go by, it just got a whole lot more so! Today’s consumers expect that something extra before they bond with a brand; the way your store smells could well be the decider. Smells sell; the key is to find the scent that will translate into dollars once it’s pumping through the store. There’s nothing new about using fragrances to attract business; think coffee and fresh baked bread. What is new is a focus on experiential marketing – connecting consumers with brands in a combination of ‘personally relevant and memorable ways’, such as fragrancing and music – and the research going into the effects of ambient odour in the retail environment. click here to read more

BRW magazine - australia - december 2007
'Feel the difference'

Michael Morrison is no ordinary shopping companion. The retailer-turned-researcher notices things that most shoppers don’t, like the fact the television on the Boost Juice wall at Melbourne’s Chadstone shopping centre is showing a surfing documentary – with the sound turned down. Music, unrelated, emanates from speakers elsewhere. “It used to be music videos,” Morrison says. “But separating the two works better.” Although they avoid shoppers’ direct attention, the Monash University academic is convinced these subtleties influence behaviour. Why else, he asks, pointing to the juice bar’s lengthening queue, would all these people wait up to 10 minutes to shell out more than $5 for squeezed fruit? “Boost is connecting with them emotionally,” he says. “It’s about colour, aroma, texture, music, taste – engaging all five senses.”click here to read more

FOODSERVICE MAGAZINE - december 2007
'tHE SWEET SMELL OF SUCCESS'

ECOMIST IS A NEW PHENOMENON REVOLUTIONISING the New Zealand shopping and hospitality industries. The use of fragrance to create ambient shopping, dining and leisure environments has caught on locally over the past year and many businesses are realising the benefi t of seducing customers through the nose.

Ecomist fragrances operate upon the premise that smell, the most subtle sense, can be the one that leaves the most long-lasting impression. Independent research has proven that customers respond positively to a subtly enhanced environment and this has long been a tactic employed by merchandisers and stores overseas to encourage purchasing. Hotels and restaurants are now adopting the practice to heighten the atmosphere for guests.  click here to read more

FMCG Magazine - Grocers Review August 2007
'smell memories last longer'