Power of Fragrance in Retail
In-Store Fragrancing is the specific use of aromas and fragrances to create an enticing, comfortable and interesting retail, service or display environment.
In-Store Fragrancing targets a person’s acute sense of smell with fragrances, aroma or essential oils, creating an environment that will be remembered long after the shopping experience. In university studies, customers have proven to be happier to browse with an increase in their perception of quality and presentation of the goods or services on offer. The fragrance needs to be segmented, almost subliminal rather than over-powering.
Freud recognised the strong link between odour and human emotions. Anatomically, the nose directly connects the olfactory lobe and limbic system. This is the area of the brain which is considered to be the seat of human emotion.
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Imagine being able to infuse the air around your product or service with an evocative aroma, designed to create positive purchasing reaction!
The aroma you want, when you want it!
Increased Awareness of In-Store Fragrancing
In the book "Just About Everything a Retail Manager Needs to Know" by international speaker and author, John Stanley, a chapter has been dedicated to How to Use Aroma in Your Store.
Swinburne University in Victoria, Australia, conducted a study into the use of "aroma" in a retail environment - demonstrating the power of aroma.
Washington State University produced a study known as the The Spangenberg Report, which demonstrated that aromas heightened awareness in specific products and distinct purchasing intentions.
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